How We Calculate Customer Inquiry Statistics

What the numbers are

When someone requests a quote, calls, or chats, the request is recorded with the event date, event type, group size, requested hours, and the website they used. Those fields — and only those fields — are grouped and counted to produce the statistics. The reviewed period runs from June 2023 through August 2026 and includes requests from the whole network of company websites, so the mix reflects where the company markets as well as underlying demand.

How they are calculated

1. Requests are grouped into categories using documented rules: event type (for example birthday, wedding, prom), group-size band, requested hours, event weekday, event month, the number of days between the request and the event date, and market area. Free-text entries that cannot be classified are excluded rather than guessed.
2. Market-area statistics are attributed by the website a customer used (for example a Grand Rapids-focused site), not by a customer address. Where a city name is ambiguous, no market statistic is published for it.
3. A statistic is published only when the group behind it contains at least 25 qualifying requests (30 for a market area), every published share represents at least 10 requests, and percentages are rounded to whole numbers. Exact counts are not published.
4. Statistics that describe the whole network are labelled “network-wide”. Broader data is never relabelled as local.

What they are not

• Not bookings, customers served, or trips completed. Many requests never book.
• Not current prices or availability. No pricing data is published from this dataset.
• Not a survey of the general public.
• Not a guarantee that a vehicle, date, or duration will be available for your trip.

Privacy

No names, contact details, addresses, payment information, reservation numbers, messages, transcripts, or individual records were used. Every statistic was produced by an aggregate database query that never selected those fields, and no individual record was exported or shared. Groups too small to protect anonymity are suppressed.

Current scope

As of 2026-09-04 the library contains 692 published statistics across 8 categories (group-size, duration, weekday-weekend, lead-time, seasonality, planning-question, vehicle-preference, event-demand). 141 pages have a specific assignment; every other public page shows labeled network-wide fallbacks when no closer cohort exists. Market-area statistics cover 58 cities. Statistics are refreshed periodically and are re-checked no later than 2027-03-04.